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The Juice Industry
Although the juice bar industry is only at its infancy, it
generated $1 billion in sales in 1999 and grown 30% over the previous year, according to Entrepreneur Magazine.
The juice bar industry is one of the fastest growing retail industries in the nation because the number of people leading
more healthy lives is increasing. More people are making smoothies part of their daily nutrition as opposed to a drive
through high fat, empty calorie fast food. Fueled by public awareness, smoothies offer a fast low fat meal alternative in
a cup perfect for today’s high pace lifestyle.
Although the juice bar industry is seeing phenomenal growth, juice bars that have not met the
consumers’ demand for quality product and service in an upscale atmosphere may fail.
The industry’s health oriented consumers will not tolerate juice
bars that add sugars or any other sweeteners to their products.
As the juice bar industry matures, its consumers will be more educated and demanding and therefore more critical of juice
bars with sub-standard products making it difficult for them to survive.
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