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The Juice Heaven Advantage
Site
Selection
One of the most important criteria of any retail establishment is location. To properly choose a location for a retail store
one must be familiar with the store’s target market. Target market is the person that fits the profile of
the store’s product and characteristics. For the store to be a success, certain location characteristics must be met. Juice Heaven
franchisees obtain our experience and on-going support until the right location has been selected.
Franchisees will then be
guided throughout the lease negotiation to assure that their rights have been protected.
Store Design
We have devoted extensive financial and human resources to develop our store design. We have implemented a
store design creating an atmosphere of sophistication
and professionalism, yet happy, vibrant, and energetic while
being subtle, comfortable and
inviting. |
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Product Quality & Customer Service Before the very first Juice Heaven opened, we have devoted
extensive financial and human resources to research and development creating the highest standard of product quality. This was achieved by creating the perfect Recipes and using the finest ingredients in the right proportions without
compromising nutrition value.
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Our customers
know exactly what goes into each of our made-to-order smoothies and freshly
squeezed juices. No hidden ingredients, No preservatives, No fillers, and
No artificial flavors. The nutritional information for all our smoothies and freshly squeezed juices is
available for our customers to browse through. |
With 27 different smoothie flavors and the largest selection of freshly squeezed vegetable recipes we can tickle
everybody’s taste buds. Our fruit blends have proven themselves over and over again. But we realize that the
perfect blend for most people may not be the perfect one for a specific customer. It is for this reason and to ensure the
best customer service possible, we customized our quick service software to allow our cashiers the capability of entering any special request by the customer with the push
of a button. This capability will result in the perfect blend for
that specific customer while ensuring great service with minimal complexity.
Our commitment to excellence in product quality and customer service
has resulted in a high loyal customer
base. Our customers visit the store on regular basis expecting a
perfect product and would be disappointed if
they tried a similar product somewhere else.
Research & Development
At Juice Heaven™, we are continuously working on the development of new products. New recipes are carefully
tested using the finest ingredients with different proportions until the highest standard of product quality is achieved. We
are constantly searching for healthier bakery products, nutritional bars, chips, and other products to complement our delicious and nutritious smoothies and freshly squeezed
juices. Products that we can enjoy without the feeling of guilt.
Marketing
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We have developed
a systematic marketing
program to advertise
new Juice Heaven stores.
This is accomplished with
attention-getting, informative
Grand Opening direct
mail materials. |
Our in-store high quality graphics displays
are designed to promote new products and
seasonal campaigns. |
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Our advertising fund
is used to promote the
Juice Heaven brand,
new and seasonal
products, and create
awareness of new store
openings. |
Franchisee
Support
In addition to the support in choosing a location as discussed in the
site selection section, through the experience of having
gone through all stages starting with construction, we understand the level of support franchisees will need to
create a successful store.
We have developed an Operating Manual that spells out all aspects of all stages such as site selection, store design,
construction, vendors, hiring, training, opening order, grand opening, marketing strategies, and operation. Our operation
procedures include product preparation, inventory ordering and handling, accounting, cash handling and auditing, and
detailed procedures to ensure that equipment is properly maintained.
Our Franchisee Training Program is designed to systematically take a person that is not familiar with the juice bar industry and convert him/her to a management personnel
having the capabilities of running a successful operation. This is achieved through education and the duplication of the Juice Heaven operating system onto the franchised
operation. Our education program consists of detailed discussions of the Operating Manual and Company Policy
Handbook, hands-on training at the corporate store, field support including initial store opening and as much continued
on-going support as necessary.
Area Development Franchisees will be further assisted with the strategic planning of the subject area prioritizing targeted
Juice Heaven stores.
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